Sweet Sounds of Success

Thanks to a viral video, Straight No Chaser evolves from college hobby to sizzling success
By Emily Brill
At The Shore
Friday August 19, 2011

Wearing the label "Chasers" with pride, Straight No Chaser's fans communicate on message boards and post concert videos to the group's official website. (Straight No Chaser encourages fans to shoot photos and video during its shows.)

Many of Straight No Chaser's members, in turn, communicate with fans via Twitter and their profiles on www.sncmusic.com.

Read more: http://www.pressofatlanticcity.com/ats/inside_story/sweet-sounds-of-success-thanks-to-a-viral-video-straight/article_3496cf08-2ca5-51c7-bc35-e92c5b718bbc.html